“Recently, I had Mitch Miller of Opposed Media back on my podcast; Rules of Success for a second time. The first time, he dropped some serious knowledge bombs and gave the listeners a really effective step-by-step guide to writing killer sales copy. He even turned it into a blog post for us after-the-fact. See here.
On this second stint he and I discussed what at first glance seems like a counter-intuitive principle to make a splash in the market. There are many out there that look to the market to consume more than create; to use the resources that are available without any exchange of value. Even worse, there are those that are more concerned about what they can get as opposed to what they can give; only pitching their wares without giving into the universal penny tray.
The principle that Mitch and I discussed was this simple distinction:
In order to get, I must give.”
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